5th April 2019 / Prue Fletcher: How to sell well in the current market

Whether you're on the market or just flirting with the idea, Melbourne is currently seeing our days on market extend beyond the traditional 4 week selling window, so it's important you're getting the right advice.

According to data published via @domain.com.au on the weekend, the Inner East is quoted at sitting around 63 days on market. To me, this sends a message that you really need to ensure you're selecting the right method of sale to minimise your chances of entering into a 'plus plus' campaign (i.e. where an auction turns into a private sale).
Auction campaigns still remain a successful selling method, providing a sense of urgency and natural deadline, however it's important to remember that when buyers have more choice in a market and the lending landscape tightens, they often look to show their cards early in order secure a home outside of auction conditions.

In this market, this is where there is money to be made and agents who can provide their vendors with both evidence and sound advice as to why they should sell prior and/or hold until Auction day, will be the ones who end up selling well in this current climate.

And finally, listen carefully to the feedback. If pricing corrections are required do them early so that your marketing spend is not wasted. Allowing yourself to remain flexible will ensure your campaign has the best possible chance of capturing the right buyer(s) at the right time. The key is in not letting the balance of power shift.

"The ability to change fast is the single most important asset in a world that's changing fast", Seth Godin.

#propertywithprue

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