7th May 2020 / Prue Fletcher: How Colour Can Influence a Buyer’s Mood

When it comes to colour, the Ancient Egyptians have been exploring their healing capabilities for thousands of years. In more modern times, colours and emotions have been linked to the studies of colour psychology, suggesting that different shades and tones have varying effects, either boosting our moods all the way through to causing anxiety.

A recent medically-reviewed article via Verywellmind confirms how 'colour can play an important role in conveying information, creating certain moods and even influencing the decisions that people make', so it makes sense to take into consideration what psychological effects the colour palette of your home will have on potential buyers coming through.

Ali Waight, Interior Stylist, advises her clients to always start with a neutral palette, incorporating accent colours through soft furnishings, homewares and decor.

'This allows your home to adapt no matter what time of the year you are selling.' She goes on to say that, 'when selling in Autumn, the deeper, richer tones that are naturally found outdoors such as autumn leaves etc should mirror that of your indoor palette.

Things like layering our bed linen to create some depth and lighting the fire or candles to achieve that warm glow goes a long way to igniting that spark within someone'. Creating a harmony and flow throughout your home, no matter what the season, will appeal to the cyclical senses of a buyer.

Below you will find some suggestions on how you can incorporate some positive buying psychology into your homes colour palette:

• Office: Green promotes fresh ideas; helps focus
• Bedroom: Blues are most conducive to restful sleep; promotes imaginative thinking
• Living Room: Warm, red earth tones enhance a sense of comfort and safety or against a neutral backdrop a touch of Lavendar evokes a calmness
• Dining Room: Opting for bold tones, like grey, encourages bold conversations and incorporating flairs of orange encourage social interaction
• Kitchen: Yellow boosts metabolism, think about incorporating a bowl of fresh lemons
• Bathroom: Crisp white canvas which allows the natural light to bounce of the walls, enhancing a feeling of cleanliness