Marketing your property
4. Marketing your property
The sole aim of our marketing strategy is to generate quality enquiries so we must be clear on the type of buyer that will be interested in order that your advertising investment is wisely spent.
Our large client database will also be activated and the property will appear on all major internet portals and Fletchers multi–award winning website. Fletcher's innovative internet strategy, being highly ranked (number 1 as per Google for any agency in Australia) on all major Australian search sites (Google, Yahoo and Bing) means that your property is viewed more often.
Most of the buyers we see will receive weekly electronic updates from Fletchers in several different formats highlighting our properties presently on the market.
The Campaign Commences
A marketing calendar will be supplied so that you are aware of every detail of the campaign in a simplified, structured approach.
Successful Outcome
Our aim for you is that your property is sold within the desired time frame and at a net return that meets or exceeds your expectations and that you receive a thoroughly positive service experience from Fletchers.
Feedback & buyer follow–up
All buyers visiting your property will be contacted by Fletchers in the days following inspection to gain further feedback and, more importantly, their levels of interest. Those showing interest will be regularly contacted throughout the campaign regarding its progress. This helps to ensure you are well informed when the time comes to make any decisions.
All of this feedback will be relayed to you. You will receive regular communication outlining enquiry levels, buyer feedback, etc. Details of all visitors inspecting the property are kept on file. Written reports and/or emails will also be provided summarising the number of interested buyers and feedback, both positive and negative.
Important: This general advice may not be relevant to you. You cannot rely on the legal aspects of this general advice; it is provided for information purposes only and you should please seek specific legal advice for contracts, sale documentation and settlement, and other legal issues.